asp.net mvc - Using the kendo ui web grid, how do i make a cell in my grid a link to my ActionResult in my controller? -

In the example below, I want to be able to click on ProductName in the grid so that it takes me into my verb area Could my controller have any thoughts?

  & lt; Script & gt; $ (Document) .ready (function () {var grid = $ ("# grid") .cendo grid ({datasource: {transport: {read: {url: '@ Url.Action ("GetCars", "Home") '' Page: size: 20, serverpaging: true, server server: true, server filtering: true}, toolbar: [{name: "create", text: "add a new car"}], height: 550, sorted: true "Product ID", "Product ID", Width: 100}, {Field: "Product Name", Title: "Product Name"}, {Field: "UnitPix:", "Product ID" ", Title : "Unit pric e", width: 150}, {field: "QuantityPerUnit", title: "volume per unit"}]}); & lt; / script & gt;